FINANCIAL PLANNING FOR ATHLETES
Chapter 1 - Athletes are unique
NO BETTER TIME TO BE AN ATHLETE
Throughout our history, war has been the primary form of competition between peoples and their nations. War is so much part of history, it is embedded in our DNA. However, in the modern era of peace between more developed nations, sporting competition has come to replace the brutality of war. If you stop to think about how team sports are organised you can see the similarities. Teams in a league are usually divided into territories or tribes. Each team has it's own emblem or sigil that represents that team. These teams meet on a chosen battle ground to compete.
There has never been a better time in our history to be an athlete. In our society athletes are raised to the status of demigods, similar to that of the mythical heroes of old. In Greek Mythology you had Heracles complete the 12 labours, in the Bible you have David slay Goliath, and even across the Pacific you Maui [complete]. These days its athletes like Muhammad Ali defeating George Foreman, Carl Lewis to Usain Bolt, Sir Donald Bradman, Wally Lewis, Ian Thorpe, Dawn Fraser,
They are the personification of strength, speed, endurance, excellence, and all the qualities that we would aspire to possess. For that reason an athlete is not just paid for playing the game in his chosen sport but also through sponsorships and endorsements by businesses and their brand who want to associate themselves with same qualities of the athlete. People, businesses and their brands want to bask in the glory.
This first chapter seeks to explain why athletes are in the fortunate position they are in. It hopes to give them an understanding of the sports they compete in and what drives the income of athletes.
AUSTRALIA LOVES SPORTS
It's no secret that Australia is sports mad, and it has been for over a century now. It is a part of the social fabric of the country and is an institution that keeps growing in influence. We don't just like to play but we also love to watch sports, whether it be live or through broadcasting to television, radio or the internet. People's interest in sport keeps growing unlike powerful church and politics, which has people disenfranchised.
So much sports so little time
Aussies love nothing more than to go to the pub on the weekend, to sip on a pint, and watch the game. Depending on the state you live in or maybe the country your parents were from, will determine which game you watch. For instance, living in New South Wales and Queensland will likely mean you rather watch the NRL, while if you live in Victoria, South Australia, and Western Australia, you likely prefer to watch the AFL. If you are from South Africa or New Zealand then you will probably love Rugby Union. If you are from the sub-continent or a former English colony then cricket is your game. For the rest of the world, it is likely that you love your soccer (unless you are from US).
The Australian sports market is overcrowded considering the limit to its population and economy. The big 3 sports in Australia that garner the most supporters is probably Rugby League, Australian Rules, and Cricket.
Every year the broadcasting rights for Australian sports continue to rise. In Australia the most notable increases in broadcasting rights were AFL, NRL, and cricket with valuations over a billion dollars per year.
The reason for the rise in sporting broadcasting rights is a long story.
Team sports are not the only sports that pay big in Australia. Recently channel 9 bought the rights for the Australian Open 2020-2024.
THE WORLD LOVES SPORT
As much as our athletes punch above their weight, Australia's sporting economy is just a drop in the ocean of worldwide market of sport. The limited Australian population means that it's economy is very limited compared to the bigger populations and economies like Europe and the United States.
The beauty of the international market for sports is that each team is hungry to for victory and are willing to import talent if it means getting better results. In Europe you will find some of Australia's top Rugby League and Union players earning the big bucks. In India and it's Indian Premiere League (IPL) you can see some of Australia's top talent receiving money they wouldn't dream in Australia.
AN ATHLETE'S CAREER
Glory days are just a phase
Unfortunately the glory days of your sporting career will
Front loaded income
Two incomes and two set of rules
Opportunities after sport