Guy RasmussenNov 13, 20173 minMore on Mental AccountingLast week, we introduced the concept of mental accounting. We want to continue the theme this week as part of our ‘behavioural economics...
Guy RasmussenNov 6, 20174 minThe best gift voucher in the worldChristmas is coming and you probably know someone who is really hard to buy a present for. You might be tempted to buy them a gift...